Craft Stories

In order to ensure that we use pure, unadulterated Pashmina in our works, we travel to high altitude and isolated villages in Ladakh to source raw Pashmina yarn. This has helped us develop a direct and cordial relationship with the local producers. Since the process eliminates the participation of any other tradesmen, we are able to offer them 10-20 per cent more than the market rate, thereby creating a very conducive atmosphere for the trade.

Skilled women artisans from Maheshwar, Madhya Pradesh contribute to our eclectic scarves collection. Working closely with us under the Gudi Mudi project, these women work towards spinning and weaving locally grown organic cotton. Much of their yarn dyeing is organic too. The cloth they weave presently sells in more than fifteen countries around the world.

Our operations in Pondicherry are association with madhurai weavers, a collective that works closely with organic cotton farmers. Under Paruti programme (meaning cotton in Tamil), Upasana sustainable business collaborative striving to protect and promote the fragile cotton communities of Tamil Nadu.

Kutch is a region of Gujarat, celebrated for its art and crafts. Pabiben is one of its many ambassadors who represents the region’s colourful palette. She is the founder of the first few women’s artisan enterprise. It aims to help women create their identity with the help of their artistic talent.

Our association with a non-profit group in Chhindwara village in Madhya Pradesh strongly believes in the sustainability of craft and its importance to future civilization. It helps facilitate the interactions between a buyer and producer that helps both parties to attain their business and social goals while being a conscious citizen.

Little Flower Khadi Village leprosy rehabilitation centre is located on the border between India and Nepal in Raxaul, Bihar and provides men and women — who would otherwise find it difficult to find work because of their association with leprosy — with vital employment.